The product’s name is StompDaddy and belongs to the Music Technology sector. It is a digital pedal board that controlling analogue guitar effects. Is designed for professional musicians and sophisticated amateurs, who prefer a certain type of high-quality musical equipment and stomp box guitar effects. According to the official sales data of the last 20 years, the total market of guitarists that are using analog stomp type effects is almost 5.900.000 people. The entry key to this market is a big and vivid community of 37.000 guitarists that designs and constructing their own analog effects units.