Constantine Gougoulias, General Manager of the Cooperative THESgala. Together with Ath. Vakalis, they founded the Cooperative ThESgala in 2011 which would be the first standard production cooperative in Greece. On 2014 The Cooperative was awarded with the Innovation Award. Apart from the global innovation of selling fresh milk through a vending network, placed on a city network the remarkable result of the Cooperative has been to build a trust circle among members of cooperatives and have them function with market conditions and with private economic criteria, as well as, to successfully fight with the “monster” – the Greek bureaucracy-. All this effort is done in order to allow innovative ideas come to action and change the Greek milk market system.