Dr. Stavros Lounis is a Senior Researcher at the ELTRUN E-Business Research Center of the Athens University of Economics and Business (AUEB). He holds a PhD in Management Science and Technology from Athens University of Economics and Business, a MSc in Information and Communication Technology (ICT) Systems from the International Hellenic University and a B.Sc. in Applied Informatics in Management and Finance from the Technological Institute of Messolonghi. Currently his work evolves around the support of entrepreneurial activities in the context of the Athens Center for Entrepreneurship and Innovation (ACEIn) as well as the planning and execution of a series of EU funded projects under the Horizon 2020 programme, and various National and Industry driven projects in the context of the ELTRUN E-Business Research Center. In the past he has worked in relevant positions both in the private and public sector at an EU level. His research interests focus on Gamification of Electronic Services and Innovation and Entrepreneurship and his work has been published in peer-reviewed academic outlets.